Image rights and sponsorship
Commercial deals that keep your name in your hands
A boot deal, a local car dealer or a paid Instagram post all trade on your name. We draft and check the agreements so the money is clear and you are not tied in for longer than you meant.
Deals we work on
- Boot and kit supply agreements
- Personal sponsorship and endorsement contracts
- Social media partnerships, including the advertising disclosure rules
- Appearance, media and column agreements
- Image rights licences to your club
- Setting up an image rights company, working with your accountant
Image rights and your club
Many clubs pay part of a player's earnings through an image rights agreement with a company the player owns. HMRC looks closely at these arrangements, so the payments have to reflect the real commercial value of the player's image.
We draft and review the licence between your company and the club, and work alongside your accountant, who handles the tax side.
Clashes with team sponsors
Club, competition and national team sponsors often hold category rights that limit what you can promote in kit, at grounds and on club channels. A personal deal with a rival brand can put you in breach of your playing contract.
Before you sign, we check your personal deal against your club's obligations and the competition rules, and build in what happens if you move club or are selected for your country.
Enquiries
Tell us about the deal
Who is the brand, what are they offering and when do they want an answer? A screenshot of an offer by message is a fine place to start.